Friday, 9 March 2012

SOCIAL CRM AGENCY - WHAT DOES IT DO? - TESTIFY DIGITAL



I wanted to share with you our new corporate video. "We're not a Social Media agency, we are are a Social CRM agency" is something you'll hear Mark and I say alot. In response, "What does a Social CRM agency do then?" Is something I might hear you say alot! It reminds me of 4 years ago, when I set up the Social media department at my previous agency with nothing but a desk, a phone and a laptop.

People agency side and otherwise would often imply that social media as a discipline was a bit of a joke. I'd be lying if I said that didn't fuel a certain fire in me at the time. I always believed that marketing should adapt to the media that the audience chose to consume. I'd read Seth Godin, Malcom Gladwell and followed David Armano for years and was convinced they were on to something.

4 Years on, not only are disciplines such as SEO and Display, basing a considerable amount (if not all in some cases) of their strategy within Social Channels, they're struggling to accept that firing a certain amount of crap (budget) against a theoretical wall (the audience) and hoping for the best will no longer cut it. It no longer cuts it with the audience (you're on their turf now you're going to have to earn their attention) and it certainly no longer cuts it with the client.

The client demands more from their social media campaign. You've built an audience for them (Obviously very important!) but now what? what can you tell them about that living breathing hub of individuals that have let you into their private digital real estate on Facebook, Twitter or otherwise? They are not only the audience they are customers or at least have the potential to be.

How does it effect the bottom line? Hopefully, our new video goes some way to outlining the potential. As a Social CRM agency, we work with our clients every day to answer those questions. We help turn communities to customers.

59 comments:

Lia said...

Thanks for sharing that video this simple presentation is really interesting and that video presented us what the important use of social media. I am glad I drop by your blog and have a chance to let know this information. Keep it up.

Today's also digital agency is very in-demand.

Unknown said...

I am very thankful to your posts.Of course Digital marketing is the best way to get more trafffic and sales for any online business.I am also looking for Best Digital Marketing Agency In Hyderabad

markson said...

Computerized Marketing is utilizing different channels and techniques to watch crafted by promoting efforts. digital marketing training in pune

Priyanka said...

Attend The Digital Marketing Training in Bangalore From ExcelR. Practical Digital Marketing Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Digital Marketing Training in Bangalore.
Digital Marketing Training in Bangalore

EST of SEO said...


Every business these days need to collect data at every point of the manufacturing and sales process to understand the journey of the product.
This may include applications, clicks, interactions, and so many other details related to the business process which can help define goals in a better way.
Therefore, we bring you the list of benefits which you can reap with the use of Digital Marketing Course in Sydney in your process of management.
every business has a single reason for which the interaction of the customer and the seller is established and it is the product to be sold. Therefore, it is very crucial
that you must add relevance to your product by understanding the needs of the customers with the addition of features and design improvements which can make your product a
perfect fit for the target audience. This can be easily achieved with the right interpretation skills which you can only get with Data Analytics Certification.

SEO expert said...

just awesome post. Thank you so much for sharing the valuable information
With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.
Digital Marketing Course
Digital Marketing Course in Sydney

ExcelR Solutions said...

I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.
data analytics courses


Excelrsolutions said...

Just saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your articles to get deeper into the topic. And as the same way ExcelR also helps organisations by providing data science courses based on practical knowledge and theoretical concepts. It offers the best value in training services combined with the support of our creative staff to provide meaningful solution that suits your learning needs.
digital marketing course

HR HRidoy said...

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

Digital Marketing Course
Digital Marketing Course in Sydney

EST of SEO said...

Thank you so much for sharing the article.
Women fashion has always been in vouge. It has been continually changing, evolving, rebrading itself with every passing day. Compared to men,

women's clothing has far more variety in terms of colors options, fabrics and styles.

Just take a step out of your home and you would spot either a grocery store or a women's clothing shop first! No wonder even in the online world women are spoilt for choices
with the likes of Amazon, Flipkart bringing the neighbourhood retail stores to you on your fingertips.
Here we try to explore what are the other shopping options you have for women and what they are known for.


Glambees is relatively a new entrant in the market but you will definitely love the collection you will find here. You mostly find beautiful ethic wear collections in sarees
and salwar suits but some really good tops to pair with your jeans too.women's online clothing store dealing in sarees, salwar suits, dress materials, kurtis, lehengas,
casual wear, wedding wear, party wear and more. The selection and affordability is its USP.

n.surajnatarajan said...

This is the first time i read your blog and admire that you have posted on this,I really found useful.I appreciate your effort.Thank You for sharing this.Keep updated.

Regards
social media marketing agency in london

Priyanka said...

Attend The Data Analytics Course in Bangalore From ExcelR. Practical Data Analytics Course in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Analytics Course in Bangalore.
ExcelR Data Analytics Course in Bangalore

mtom said...

théme est correctement écrit. Et-il possible de reprendre du billet SEO consultant Singapore

codeaze said...

"We are known for providing the smart web solutions including the user-friendly and smart web designs that grab the attention of your audience. You need to present your brand as a well-reputed brand to the people.
Address: Asia Pacific Trade Center, Rashid Minhas Rd, Karachi
Email: info@codeaze.org
Phone: 0316 2586964" Codeaze

Datasciencecourse said...

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
Data science course
Data analytics course
Business analytics course
Data science interview questions

mrkdvsn said...

Enthusiastic words written in this blog helped me to enhance my skills as well as helped me to know how I can help myself on my own. I am really glad to come at this platform.opleiding medium

Sandra Jessy said...

Much obliged for the pleasant blog. It was exceptionally valuable for me. I'm glad I discovered this blog. Much obliged to you for imparting to us,I too dependably gain some new useful knowledge from your post digital marketing for restaurants

Priyanka said...

Attend The Business Analytics Courses From ExcelR. Practical Business Analytics Courses Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Analytics Courses.
ExcelR Business Analytics Courses
Data Science Interview Questions

mrkdvsn said...

Fantastic post, very informative. I wonder why the other specialists of this sector do not notice this. You must continue your writing. I'm confident, you have a great readers' base already! medium cursus

Rehabs in Georgia said...

SdzFwsdf

essaybishop said...

Enthusiastic beginning is very common in every sector when anyone enters into a new world. But it is very hard to keep such enthusiasm for a long time after huddles come out from invited sources. Read this blog and know more about this topic. medium cursus

Priyanka said...

Attend The Machine Learning course Bangalore From ExcelR. Practical Machine Learning course Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning course Bangalore.
Machine Learning course Bangalore

David Millar said...

Super site! I am Loving it!! Will return once more. I'm taking your sustenance in addition. Agen QQ Online

seeksocial said...

I read this blog very carefully, the articles were very nice I got lots of benefits from articles, I have a website related to this, if you want you can visit this website, believe will benefit, thanks


social media company

Bandile Kungawo said...

I’m glad to become a visitor in this pure site, regards for this rare info! ui/ux design

WebCodexIT said...

This is such a great resource that you’re offering and you provide out at no cost. I appreciate seeing sites that realize the worth of offering a perfect useful resource totally free. I genuinely loved reading your submit. ui ux design agency

WebCodexIT said...

Looking forward to move into another hous?!… [...]Real estate busines is getting more and more less protitable, check out why[...]… mobile app development companies

Stream Line said...

Blogs ou should be reading… [...]Here is a Great Blog You Might Find Interesting that we Encourage You. web design company

Hetuwa Duminda said...

Rattling excellent info can be found on web blog . web design tips

Yousufzai said...

Hello. excellent job. I did not anticipate this. This is a splendid articles. Thanks! web design company

ek said...

I am genuinely thankful to the holder of this web page who has shared this wonderful paragraph at at this place
Courses in Digital Marketing in Pune

sdexter said...

Additionally, it doesn’t matter how extremely you should be complete with treating a very platform, gradually you’ll discover an instance the places you should want to do a number instruct care; and as a consequence influenced by your real age but also bodybuilding, therfore the inches of one’s caravan it could be a awfully excessive pastime. motor movers top brand agencies

khanabaaz said...

Thanks for this post, I am a big fan of this website would like to go on updated. branding agency

Hetuwa Duminda said...

This internet site is my breathing in, very great pattern and perfect content . ux design agency

julie lars said...

Perfectly written subject material , thanks for selective information . user experience design

datasciencecourse said...

After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.

data science course

Priyanka said...

Attend The Bangalore Digital Marketing Course From ExcelR. Practical Bangalore Digital Marketing Course Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Bangalore Digital Marketing Course.
Bangalore Digital Marketing Course

Walkeaz said...

I had been honored to obtain a call from a friend as he found the important guidelines shared on the site. Browsing your blog post is a real wonderful experience. Thanks again for thinking of readers like me, and I hope for you the best of achievements as being a professional discipline. logo design firms

Unknown said...

The problem is that you provide may be worth our time and also effort.
http://4liferesearchreview.com

mtom said...

Some truly nice stuff on this site, I love it. best logo designers

william locas said...

I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to create my own blog and would like to know where u got this from. thanks logo design for startups

william locas said...

Loving the info on this web site , you have done great job on the blog posts. best logo design company

Unknown said...

We are known for creating powerful and professional websites that will stand out from the rest. We are leading among Brisbane based web development makers and have over years of experience in web design, business branding, and content marketing | 39 Saffron St, Roberston QLD 4109 | contact@pixelz360.com.au | +61 403 580 782 | web development brisbane | web development sunshine coast

samharries said...

Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet!  Make money online

julie lars said...

Hi, Thanks for your page. I discovered your page through Bing and hope you keep providing more good articles. new york web designs

keivi jhons said...

Hi there, just became alert to your blog through Google, and found that it’s truly informative. I am going to watch out for brussels. I’ll appreciate if you continue this in future. Many people will be benefited from your writing. Cheers! web design new york

william locas said...

Thanks - Enjoyed this post, can you make it so I receive an email when you make a fresh post? From Online Shopping Greek new york web designs

julie lars said...

I simply could not go away your site prior to suggesting that I actually enjoyed the standard information an individual supply to your visitors? Is gonna be again continuously in order to check out new posts branding firms san francisco

keivi jhons said...

you have got a great blog here! do you want to make some invite posts in my blog? branding sf

John Weed said...

that is the number one time I came to this blog and i discovered a few applicable stuff proper right here. essentially I keen to realize new parameters of writing every-time and someday it turn out to be actually very tough to find such type of platform. Web development services

Alwin Co Daan said...

The development of artificial intelligence (AI) has propelled more programming architects, information scientists, and different experts to investigate the plausibility of a vocation in machine learning. Notwithstanding, a few newcomers will in general spotlight a lot on hypothesis and insufficient on commonsense application. machine learning projects for final year In case you will succeed, you have to begin building machine learning projects in the near future.

Projects assist you with improving your applied ML skills rapidly while allowing you to investigate an intriguing point. Furthermore, you can include projects into your portfolio, making it simpler to get a vocation, discover cool profession openings, and Final Year Project Centers in Chennai even arrange a more significant compensation.


Data analytics is the study of dissecting crude data so as to make decisions about that data. Data analytics advances and procedures are generally utilized in business ventures to empower associations to settle on progressively Python Training in Chennai educated business choices. In the present worldwide commercial center, it isn't sufficient to assemble data and do the math; you should realize how to apply that data to genuine situations such that will affect conduct. In the program you will initially gain proficiency with the specialized skills, including R and Python dialects most usually utilized in data analytics programming and usage; Python Training in Chennai at that point center around the commonsense application, in view of genuine business issues in a scope of industry segments, for example, wellbeing, promoting and account.

Kristen Brown said...

Now an afternoon, schooling has modified its manner in assessment of antique generation’s manner of training. New often updated blogs and net websites let you undertake a one-of-a-kind manner to research in another way. Web development services

albina N muro said...

This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post. instagram likes and followers app

Sam Smith said...

I will use such information now. Great and capable recommendation by the creator of this blog are truly useful to lessen our hack-tic life Graphics & contents service

priyash said...

Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
Correlation vs Covariance
Simple linear regression
data science interview questions

Priyanka said...

Attend The Machine Learning Course Bangalore From ExcelR. Practical Machine Learning course Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning course Bangalore.
Machine Learning Course Bangalore

SEO said...

nice http://www.digitalbarton.com/2012/03/social-crm-agency-what-does-it-do.html

Garcinia Cambogia Zt said...

Obtaining increasingly more likes, views, followers, comments, along with subscribers in social media applications is the desire of every individual because everyone loves to get trendy. Right now individuals could instantaneously obtain many of the social networking solutions simple by utilizing the BuySocialMediaMarketing site. Better is usually to click this link https://bandzone.cz/fan/chriacksam?at=blog&bi=599784 or perhaps look at the website to know more regarding the BuySocialMediaMarketing.

Ivan Irwin said...

Thanks friends, for providing such enlightening data.
user interface design companies