Friday, 9 March 2012

SOCIAL CRM AGENCY - WHAT DOES IT DO? - TESTIFY DIGITAL



I wanted to share with you our new corporate video. "We're not a Social Media agency, we are are a Social CRM agency" is something you'll hear Mark and I say alot. In response, "What does a Social CRM agency do then?" Is something I might hear you say alot! It reminds me of 4 years ago, when I set up the Social media department at my previous agency with nothing but a desk, a phone and a laptop.

People agency side and otherwise would often imply that social media as a discipline was a bit of a joke. I'd be lying if I said that didn't fuel a certain fire in me at the time. I always believed that marketing should adapt to the media that the audience chose to consume. I'd read Seth Godin, Malcom Gladwell and followed David Armano for years and was convinced they were on to something.

4 Years on, not only are disciplines such as SEO and Display, basing a considerable amount (if not all in some cases) of their strategy within Social Channels, they're struggling to accept that firing a certain amount of crap (budget) against a theoretical wall (the audience) and hoping for the best will no longer cut it. It no longer cuts it with the audience (you're on their turf now you're going to have to earn their attention) and it certainly no longer cuts it with the client.

The client demands more from their social media campaign. You've built an audience for them (Obviously very important!) but now what? what can you tell them about that living breathing hub of individuals that have let you into their private digital real estate on Facebook, Twitter or otherwise? They are not only the audience they are customers or at least have the potential to be.

How does it effect the bottom line? Hopefully, our new video goes some way to outlining the potential. As a Social CRM agency, we work with our clients every day to answer those questions. We help turn communities to customers.

THE COSMETIC SURGERY INDUSTRY ENTERS THE COMPARISON CULTURE WITH COMPAREMYSURGERY.COM



In a internet age where the consumer makes the rules, comparison engines have become the norm. It's normal for us to compare utilities, bank loans, credit cards - pretty much anything!

The Cosmetic surgery industry is one of the fastest growing in the UK if Google trends is anything to go by. However in terms of comparison options, its pretty archaic. Many so called cosmetic surgery comparison sites are nothing more than lead generators with a static form which is then sold on to the highest bidder.

Comparemysurgery.com
is the only true cosmetic surgery comparison site I am aware of which allows patients to actively compare rates, clinics and procedures - all on one platform.

It also comes with reams of content outlining the risks of cosmetic surgery, the benefits, and the things to ask your consultant.

The site has a very 'social' feel, in that there is clearly a large focus on reviews and opinions. Its in its early days so these have yet to be fully populated, but great to see, if not essential for a decision of this important.

Those who know me will know about my involvement in this project. Its a joy to work on because I see it as a true game changer for the industry. Whatever your opinion on cosmetic surgery procedures, an informative impartial comparison site was long overdue.