Thursday, 8 December 2011

SOCIAL CRM AGENCY TESTIFY REPORTS ON YODELS SOCIAL CRM STRATEGY

Full report from Testify the London based Social CRM Agency on the problems faced by Amazon and Yodel in the run up to Christmas. The public have not been shy about making their feelings felt and as the study below demonstrates, this has disastrous consequences for brands without a Social CRM strategy in place. Via the Wall.






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