Tuesday, 8 November 2011


On visiting the XFactor studios this week with Testifydigital.com (more on that soon) I couldn't help but notice the amount of growing graffiti on the walls outside.

What was more interesting however was the nature of the fan scrawl on the surrounding area. Declarations of love for Frankie Cocozza (&Co.) come not only with Twitter handles but even personal BBM Pins.

Is this a bit of fun or is this is a simple illustration of just how ingrained social media is becoming within modern society? Moreover, its important to consider that this is the next generation of consumer growing up in a time when social media/technology is not an 'evolution' but a way of life.

Sometimes its the simple things that can be the most telling.

Twitter Handles...

Blackberry Pins...

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