Monday, 5 September 2011

TESTIFY MOBO FACEBOOK VOTING APPLICATION DOUBLES FACEBOOK COMMUNITY IN UNDER 24 HOURS


At Testify, we love pushing the boundaries. We always aim to make an impact and actively seek brands with similar ambitions. Having met Kanya King MBE (founder of the MOBO awards) and Henk Elzenga (Director) over a year ago, it was clear then that they were keen to explore ways to solidly integrate digital into the wider the MOBO strategy.

Testify actively approached MOBO with the idea of a new way to vote that truly activates and empowers the fan base of each nominee in an open race to the finish line live on Facebook. Conception, design and some nifty Facebook coding from Zoocha saw us go live at 8pm on Wednesday the 31st of August.

We are over the moon with results so far. Our strategy doubled the MOBO community within 24 hours and has almost tripled the community at the time of writing this post. Mark and I founded Testify to create great campaigns and we are proud to add this one to the growing list with Passion, Innovation and Accountability.

See the campaign in action here: Facebook.com/moboofficial

Read full overview on Testiys website HERE

If your brand requires a similar campaign strategy contact Testify:
http://testifydigital.com
Email: enquiries@testifydigital.com

Look out for Testify in next months issue of MOBO Magazine!


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