Wednesday, 17 August 2011

FOLLOW UP: JAY-Z & KANYE WEST DIGITAL STRATEGY APPEARS TO WORK - SETTING NEW ITUNES RECORD


"According to Nielson Soundscan, Jay and Kanye sold 436,078 copies in total, including both digital and physical CD sales. 321,000 of those units were through downloads. They also broke iTunes records for first week sales with 290,000 downloads, beating out Coldplay’s previous record set in 2008 with their LP, Viva La Vida."
via@missinfo

So is digital pre-release the way forward? Sure it wont stop bootleggers but it gives artists at least a level playing field with them! I really enjoy seeing the music industry adapt and evolve with a few key artists leading the way.

FYI. I bought the album via iTunes. Until now I have only ever bought singles, games and apps.

My original post HERE

Friday, 5 August 2011

WATCH THE THRONE 'DIGITAL' PRE RELEASE SET TO REVOLUTIONISE THE FIGHT AGAINST LEAKS?

On Monday the 8th the collaboration between Jay-Z and Kanye West: Watch The Throne is set to be released on ITunes.

I will be watching with great interest as the artists have received heavy criticism from from label bosses for the strategy which sees WTT released in a digital version prior to the hard copy. Jay-Z is said to be using this as an experiment to combat bootlegging.

He believes bands are open to bootlegging: "...as soon as it [the CD] is on the truck".

I noticed that fans are going crazy on Twitter today. Not because they're looking fwd to WTT. But because they cant find a leak!

Looking forward to the outcome of the experiment. Its certainly brave (for a high profile release) but if higher profits are reported, surely others will follow into the main stream?

Lets wait and see...