“Facebook Connect is a key trend,” says John Barton, head of planning and social media at Steak Media. “Levi’s was one of the first to take advantage of this, putting a “like” button against various jeans. Allowing consumers to search for products by popularity, using crowd-sourcing to show what’s relevant and drive sales through target audience activity.”
Steak Media’s Barton believes rewards interactions is the foundation of social commerce. “Rewards drive business; it builds brands through word of mouth; people send it to friends/family and colleagues – this is a perfect arena to tap into – social circles are all about sharing and it drives traffic. It’s the core essence of what social advertising is about – and why referrals and advocacy is important.”
Read the article in full here: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20656&Title=Social_commerce_-_the_trends_to_watch
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