Thursday, 31 March 2011

AIR NEW ZEALAND: #WINNING


As someone who more often than not ignores the safety video on flights I cant commend Air New Zealand enough for their REAL in flight video.

An informative video that people will ACTUALLY pay attention to as well as a great piece of disruptive marketing.

Bravo.

Kudos @digitalcuppa for the link...

Wednesday, 30 March 2011

SOCIAL COMMERCE QUOTE ON UTALKMARKETING.COM

UTalkMarketing

“Facebook Connect is a key trend,” says John Barton, head of planning and social media at Steak Media. “Levi’s was one of the first to take advantage of this, putting a “like” button against various jeans. Allowing consumers to search for products by popularity, using crowd-sourcing to show what’s relevant and drive sales through target audience activity.”

Steak Media’s Barton believes rewards interactions is the foundation of social commerce. “Rewards drive business; it builds brands through word of mouth; people send it to friends/family and colleagues – this is a perfect arena to tap into – social circles are all about sharing and it drives traffic. It’s the core essence of what social advertising is about – and why referrals and advocacy is important.”