Wednesday, 2 February 2011

TRULY VIRAL 'CONTENT'

Big thanks to the guys at Rubber Republic for my gift in the post this morning and as I have grown to expect from Chris and his team it comes with a clever twist...

The Rubber Library...
The idea is to share good content (in the physical sense) throughout the industry whilst promoting the core values of innovation and ideas of the company to the right people.

Kudos guys. Great idea. In my opinion its the attention to detail that catches the right eyes. ;)

(Thanks to Liz Pavitt at RR for sending it over!)



2 comments:

Thesockman said...

Thanks for the post + analysis John. I'm a really big fan of the *viral content* concept (outside of virtual stuff). If we had more time + cash, we'd love to make some kind of tracking site / app / widget, where we could track the trail of the *viral content* across the world (or at least London!)

One for next year me thinks . . .

Thesockman said...

Thanks for the post + analysis John. I'm a really big fan of the *viral content* concept (outside of virtual stuff). If we had more time + cash, we'd love to make some kind of tracking site / app / widget, where we could track the trail of the *viral content* across the world (or at least London!)

One for next year me thinks . . .