Tuesday, 13 December 2011

"IT TOOK ME FOUR YEARS TO PAINT LIKE RAPHAEL AND A LIFETIME TO PAINT LIKE A CHILD" - PABLO PICASSO

I had to share these images from Dave DeVries and his project 'The Monster Engine'. The project has apparently been in circulation since 2005 but I came across it in the Metro Newspaper late last week. Picasso is known for numerous quotes but the "Paint like a child" quote always stood out for me. When I thought of it, some of the most famous modern artists like Picasso and Miro had this sort of colorful/playful innocence. Whilst I am not predicting 'McKenna Royce aged 6' as the next Miro, I do think DeVries offers a window into the mind of a child and its pretty cool...



monsters


Thursday, 8 December 2011

SOCIAL CRM AGENCY TESTIFY REPORTS ON YODELS SOCIAL CRM STRATEGY

Full report from Testify the London based Social CRM Agency on the problems faced by Amazon and Yodel in the run up to Christmas. The public have not been shy about making their feelings felt and as the study below demonstrates, this has disastrous consequences for brands without a Social CRM strategy in place. Via the Wall.






Tuesday, 8 November 2011

GRAFFITI GOES 'SOCIAL' AT THE X FACTOR STUDIOS

On visiting the XFactor studios this week with Testifydigital.com (more on that soon) I couldn't help but notice the amount of growing graffiti on the walls outside.

What was more interesting however was the nature of the fan scrawl on the surrounding area. Declarations of love for Frankie Cocozza (&Co.) come not only with Twitter handles but even personal BBM Pins.

Is this a bit of fun or is this is a simple illustration of just how ingrained social media is becoming within modern society? Moreover, its important to consider that this is the next generation of consumer growing up in a time when social media/technology is not an 'evolution' but a way of life.

Sometimes its the simple things that can be the most telling.

Twitter Handles...

Blackberry Pins...

Tuesday, 25 October 2011

SETH GODIN ON 'BUYING' EARNED MEDIA (AMEN)


"The term has been around since 1988, but it's not truly understood by many.

You can't buy earned media.

It doesn't arrive on schedule.

Earned media isn't free media, because the amount of time and energy and risk you have to expend to get it is hardly free.

It's like all the other things we earn. It is worth more precisely because you cannot simply command it to comply.

[An aside: throughout the history of advertising, ad agencies have rarely, if ever, bought ads for themselves. Worth noting that those that would seek to help you generate earned media are much better at taking their own advice."]


Via Seths Awesome Blog

My 2 cents...

It's always a struggle selling the 'concept' of earned media in to clients. We all do it, we have all experienced it. When a brand offers such a good product or service, we are compelled to tell others ans when others recommend, it is likely to effect our decision making process. But in a world where paying for 'reach' is the norm, things like influence and engagement are sometimes expected to be a consequence of awareness. Not so.

As consumers Social media technology offers us all a platform of influence. We are no longer voices in the wilderness. We all now have the potential to be media outlets in our own right. Whilst buying earned media is somewhat of an oxymoron it IS possible to stimulate earned media by activating and empowering brand advocates. At Testify we have found brand engagement to be much more pro-longed and valuable in terms of conversion when traffic is generated from an advocate as opposed to more traditional paid channels. In fact in many instances we have generated traffic and Facebook Likes for our clients with no paid media whatsoever...

Wednesday, 19 October 2011

6 QUESTIONS WITH AJAZ AHMED FOUNDER OF AKQA


AKQA is widely renowned as one of the most respected agencies in the industry and with a HUGE trophy cabinet for campaigns with brands such as Nike (Trainer/Grid) and Fiat (Eco-Drive) it's easy to see why. Founder Ajaz Ahmed offers his view of the industry where it is, where it has been and where its going. Enjoy.

Monday, 5 September 2011

TESTIFY MOBO FACEBOOK VOTING APPLICATION DOUBLES FACEBOOK COMMUNITY IN UNDER 24 HOURS


At Testify, we love pushing the boundaries. We always aim to make an impact and actively seek brands with similar ambitions. Having met Kanya King MBE (founder of the MOBO awards) and Henk Elzenga (Director) over a year ago, it was clear then that they were keen to explore ways to solidly integrate digital into the wider the MOBO strategy.

Testify actively approached MOBO with the idea of a new way to vote that truly activates and empowers the fan base of each nominee in an open race to the finish line live on Facebook. Conception, design and some nifty Facebook coding from Zoocha saw us go live at 8pm on Wednesday the 31st of August.

We are over the moon with results so far. Our strategy doubled the MOBO community within 24 hours and has almost tripled the community at the time of writing this post. Mark and I founded Testify to create great campaigns and we are proud to add this one to the growing list with Passion, Innovation and Accountability.

See the campaign in action here: Facebook.com/moboofficial

Read full overview on Testiys website HERE

If your brand requires a similar campaign strategy contact Testify:
http://testifydigital.com
Email: enquiries@testifydigital.com

Look out for Testify in next months issue of MOBO Magazine!


Wednesday, 17 August 2011

FOLLOW UP: JAY-Z & KANYE WEST DIGITAL STRATEGY APPEARS TO WORK - SETTING NEW ITUNES RECORD


"According to Nielson Soundscan, Jay and Kanye sold 436,078 copies in total, including both digital and physical CD sales. 321,000 of those units were through downloads. They also broke iTunes records for first week sales with 290,000 downloads, beating out Coldplay’s previous record set in 2008 with their LP, Viva La Vida."
via@missinfo

So is digital pre-release the way forward? Sure it wont stop bootleggers but it gives artists at least a level playing field with them! I really enjoy seeing the music industry adapt and evolve with a few key artists leading the way.

FYI. I bought the album via iTunes. Until now I have only ever bought singles, games and apps.

My original post HERE

Friday, 5 August 2011

WATCH THE THRONE 'DIGITAL' PRE RELEASE SET TO REVOLUTIONISE THE FIGHT AGAINST LEAKS?

On Monday the 8th the collaboration between Jay-Z and Kanye West: Watch The Throne is set to be released on ITunes.

I will be watching with great interest as the artists have received heavy criticism from from label bosses for the strategy which sees WTT released in a digital version prior to the hard copy. Jay-Z is said to be using this as an experiment to combat bootlegging.

He believes bands are open to bootlegging: "...as soon as it [the CD] is on the truck".

I noticed that fans are going crazy on Twitter today. Not because they're looking fwd to WTT. But because they cant find a leak!

Looking forward to the outcome of the experiment. Its certainly brave (for a high profile release) but if higher profits are reported, surely others will follow into the main stream?

Lets wait and see...

Thursday, 23 June 2011

WILL.I.AM CONFIRMS OUR SUSPICIONS...

If you were at my talk last week at the Enterprise Ireland Social Media club in Dublin you will know that it was all about the shift in media consumption, the stats that confirm the theory and the opportunity to leverage the social graph.

WILL.I.AM (whilst stating the obvious to many of us in the industry) summarises the state of play in the marketing mix pretty well below. I'm always interested in quotes from musicians as they more than anyone have had to adapt to the shift in media consumption trends.

Many of those who embrace change have done very well indeed, in many cases launching independent labels often powered by Social reach. My assumption is that those who are slow to adapt persisting with traditional marketing channels without considering the potential of Digital and indeed Social Media have and will continue to suffer - badly. Not just in the music industry but across the board.


"Right now is a unique time. TV isn't what it used to be, it's now an old technology. TV was social media back in the 80s when you would watch it and talk about it. Devices should have more than one function, why do we still rock like it's the 1990's." WILL.I.AM - Cannes 2011

I often think this when I see marketing plans with a huge spend on media such as TV, Radio or Outdoor measured on panel based trends like RAJAR and BARB. Often there is barely a sliver for digital in the comparative sense. (I accept that I.AM bias)

Mr 'I AM' whilst I wholeheartedly disagree with your musical direction since the glory days of 1990s BEP you're spot on in this instance. :)

People define the channels of consumption, marketeers and agencies are hired to engage brands effectively within them. It just wont work the other way round.

Full article via Media Week

Thursday, 16 June 2011

SPEAKING AT ENTERPRISE IRELAND SOCIAL MEDIA CLUB #entirl #eismclub

The theme of tomorrows presentation is:
"Developing a corporate voice through thought leadership in Social Media..."


Looking forward to seeing you all there.
(Common social touch points & advocacy - funnel modified from Google images)

#entirl #eismclub

Tuesday, 19 April 2011

REWIND... 2008: AIR FORCE 1 TAGGED

Doing some research for a campaign and came across this...



Such an amazing piece and still stands the test of time today.

If you missed it somehow have a look!

Tuesday, 5 April 2011

VIVIENNE WESTWOOD ON CLIMATE CHANGE - TED TALKS


It's no secret that I am a big fan of Vivienne Westwood from a creative standpoint. This talk is however all about climate change which to be honest - I don't have a huge amount of knowledge on. I posted this video however because she is a thought leader and thought leaders are important not only in my line of work but in life. Without disruption there is no progress. Questioning the status quo is necessary to keep innovating and pushing standards in any walk of life.

Thursday, 31 March 2011

AIR NEW ZEALAND: #WINNING


As someone who more often than not ignores the safety video on flights I cant commend Air New Zealand enough for their REAL in flight video.

An informative video that people will ACTUALLY pay attention to as well as a great piece of disruptive marketing.

Bravo.

Kudos @digitalcuppa for the link...

Wednesday, 30 March 2011

SOCIAL COMMERCE QUOTE ON UTALKMARKETING.COM

UTalkMarketing

“Facebook Connect is a key trend,” says John Barton, head of planning and social media at Steak Media. “Levi’s was one of the first to take advantage of this, putting a “like” button against various jeans. Allowing consumers to search for products by popularity, using crowd-sourcing to show what’s relevant and drive sales through target audience activity.”

Steak Media’s Barton believes rewards interactions is the foundation of social commerce. “Rewards drive business; it builds brands through word of mouth; people send it to friends/family and colleagues – this is a perfect arena to tap into – social circles are all about sharing and it drives traffic. It’s the core essence of what social advertising is about – and why referrals and advocacy is important.”


Wednesday, 2 February 2011

LAGERFELD SHOOTS KANYE WEST MAGAZINE COVER WITH REAL $1 BILL

Karl Lagerfeld pushes the boundaries of traditional print for VMAN magazine...awesome stuff.
(See the real money being inserted by hand below)

TRULY VIRAL 'CONTENT'

Big thanks to the guys at Rubber Republic for my gift in the post this morning and as I have grown to expect from Chris and his team it comes with a clever twist...

The Rubber Library...
The idea is to share good content (in the physical sense) throughout the industry whilst promoting the core values of innovation and ideas of the company to the right people.

Kudos guys. Great idea. In my opinion its the attention to detail that catches the right eyes. ;)

(Thanks to Liz Pavitt at RR for sending it over!)



Tuesday, 1 February 2011

STRUGGLING TO KEEP WARM WHILE WAITING FOR A BUS LATELY?

An awesome outdoor execution. Colle + McVoy of Minneapolis created this amazing piece of experiential outdoor for Caribou Coffee. It's hard to imagine this installation not making an impact on re-call. Especially since according to Like Cool the heater on the roof actually works!

IF AD AGENCIES DID BIRTHDAY PARTIES...

SIDEBAR: I'm not usually a fan of the 'warm and fuzzy' viral but this is funny, endearing and absolutely spot on! If you work in the industry I am sure this will raise a smile. :)

Monday, 17 January 2011

STAR WARS COFFEE? A BRAND ON THE DARK SIDE..?

Yes, you can actually buy this... (Link below)

I'm not a Star Wars fan but I am a coffee fan. I just wonder will George Lucas sanction ANY product collaboration? I would love to see how this sells. It will probably fly out. Even if its just for the novelty of having an unopened batch in the kitchen.

"Get a taste of the Dark Side with this rich hand roasted coffee. Three diverse coffees and two different roasts create a full-bodied, sharp, cup with spicy undertones and smoky, dark-roasted complexity. Vader's Dark Roast Coffee is commonly enjoyed by Dark Lords of the Sith while planning new Death Star construction, but give into your anger, sample a steaming cup and you will be rewarded with power beyond your imagination."

Product Features

  • Gourmet whole bean coffee hand roasted by Stormtroopers
  • Perfect for Dark Lords of the Sith... or your friends and loved ones
  • Spicy undertones with smoky, dark-roasted complexity
  • Coffee blend is comprised of coffees from Africa and Indonesia. Even though these are not certified fair trade, they are specialty-grade coffees which means that droid farmers receive a higher price/pound, compared to exchange-grade coffees.
  • Officially licensed Star Wars product designed by ThinkGeek
  • Exclusively available at ThinkGeek
  • Each bag contains 12 Oz of whole bean coffee

Tuesday, 4 January 2011

ANDY WARHOL PAINTS FIRST DIGITAL PORTRAIT


This footage isn't exactly amazing but as the title suggests it's pretty rare and well worth a look...

KICKSTARTER - MASHABLE'S TOP SITE TO WATCH FOR 2011


Firmly back in the grind at Steak towers today and I was interested to see Kickstarter top the Mashable one to watch list for 2011. I thought there was something special about the concept when I noticed the Kickstarter funded Nano Watch via @bbcicecream. I really hope it takes off.

Read my original post here

Read the full article on the ones to watch for 2011 via Mashable here

Hope everyone has a Happy and prosperous New Year.

John