Thursday, 16 December 2010

WEB 2.0 SUMMIT 2010: "A Conversation with Mark Zuckerberg"

This video is quite long but I was glued throughout. It offers real insight into what is the main focus for Facebook right now, the areas they want to grow and the areas they definately want to stay away from.

Interesting to note Zuckerbergs view on businesses that effectively build themselves to be 100% reliant on the Facebook platform namely games developers like Zynga, Playfish etc.

He speaks about the collaborative relationship FB has in place with these developers and the fact that FB invested in better server technology just so that these games could be supported. His reasoning? to maintain the overall user experience, but he also referenced the revenue FB has gained from Zynga and others via advertising channels.

(Rumoured to be around the $1M/Month mark for each developer)

Areas covered:
  • FB Messages (The How and Why)
  • Plans for the future (Plans for development, areas they will avoid)
  • FB as enablers
  • The culture within FB
  • Apple/FB Music enabler (Will it ever happen?)
  • Will facebook expand to the wider web - Opportunity to become an ad-network?
  • Social Gaming
  • Social Commerce

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