Thursday, 16 December 2010

WEB 2.0 SUMMIT 2010: "A Conversation with Mark Zuckerberg"

This video is quite long but I was glued throughout. It offers real insight into what is the main focus for Facebook right now, the areas they want to grow and the areas they definately want to stay away from.

Interesting to note Zuckerbergs view on businesses that effectively build themselves to be 100% reliant on the Facebook platform namely games developers like Zynga, Playfish etc.

He speaks about the collaborative relationship FB has in place with these developers and the fact that FB invested in better server technology just so that these games could be supported. His reasoning? to maintain the overall user experience, but he also referenced the revenue FB has gained from Zynga and others via advertising channels.

(Rumoured to be around the $1M/Month mark for each developer)

Areas covered:
  • FB Messages (The How and Why)
  • Plans for the future (Plans for development, areas they will avoid)
  • FB as enablers
  • The culture within FB
  • Apple/FB Music enabler (Will it ever happen?)
  • Will facebook expand to the wider web - Opportunity to become an ad-network?
  • Social Gaming
  • Social Commerce

Thursday, 9 December 2010


The imposing scale of the Lion against the models is just a crazy sight...


Love him/hate him I admire his creativity and the fact he wears his heart on his sleeve. The above video was well put together so I thought I would share...

Wednesday, 8 December 2010


Via the BBC...

Hublot Geneve

The battered face of Formula One boss Bernie Ecclestone features in a new advert for a Swiss company, whose watch was stolen from him in a mugging last month.

The 80-year-old was mugged by four people and also robbed of jewellery worth £200,000 ($315,000) in London.

The advert was an idea from Ecclestone himself who sent it to the firm.

The tag line quotes Ecclestone as saying: "See what people will do for a Hublot."

The watchmaker's chief executive Jean-Claude Biver said: "He told us, 'Please use it to make an advertising campaign because I want to show that I'm courageous.'

"I thought, 'Wow, this guy has some guts.'

"It is also a protestation against violence that we are all afraid of today."

The adverts will run for three days this week in British newspapers.

Bernie Ecclestone was taken to hospital after the mugging last month where he was treated for a minor head injury.

Whatever the point/goal of this campaign. Its certainly unique and disruptive... which is fine by me. Protesting against violence is one thing but I'm sure the crux of the matter is PR and ultimately sales.

In that respect its brave of a luxury brand to associate themselves with criminality in any respect - protest or otherwise. Interesting campaign, I will follow feedback closesly.

Tuesday, 7 December 2010


INFLUENCERS FULL VERSION (FR) from R+I creative on Vimeo.

A while ago I posted the trailer for Influencers. Above is the full version for your enjoyment...

Influencers is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

The film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience

Monday, 6 December 2010


You've got to love Zuckerbergs energy. He oozes passion and ambition. Here, he speaks on the past, the present and the future for Facebook. This video is a must see for the novice, the savvy or just the curious.

(Thanks to Alex Wright over at Facebook for the link)

Part 2... (which includes the ACTUAL Winklevoss Twins)

Friday, 3 December 2010


Social Backing without losing equity from the people who really count...

You can often find me bending the ears of Friends and Family about my 'ideas' and what I would do if I had the funds... the ideas aren't the problem. But for alot of people the funds are... Luckily for the ideas I'm especially passionate about, I have found people who are passionate about them too. So experimenting with samples and Beta's is alot easier with two heads four hands and fourpockets.

However, sometimes you need serious capital to make dreams a reality. You have a few options... you could visit a VC, go on Dragons Den (which is often more of a risk to personal pride than anything else) OR... you could pitch the idea to the very audience who will buy your products...

Kickstarter is a very exciting new site that makes the latter a real possibility without losing alot of equity in the process... all you need is an idea, a prototype (which helps your cause) and a little Social Media magic to promote your concept and raise the cash you need for your first real order.

I stumbled across Kickstarter when I read about MNML design on Their idea was simple, produce high quality DESIRABLE iPod Nano Watch straps.

See their pitch to you the consumer below it makes for compelling viewing.

See full profile here

By pledging your interest in watch on Kickstarter you are basically agreeing to a pre-order placement at a certain price.

Based on the results below it seems like a pretty good strategy...

It goes without saying that this is an highly appealing idea and was quickly picked up by the top fashion and design blogs around. However for budding innovators I think Kickstarter is an excellent idea and I plan to experiment with it in the future.

From the Kickstarter site...

Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film,art,technology, design, food, publishing and other creative fields.

A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.

All or nothing funding. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

Each and every project is the independent creation of someone like you. Projects are big and small, serious and whimsical, traditional and experimental. They’re inspiring, entertaining and unbelievably diverse. We hope you agree... Welcome to Kickstarter!


If you are a fan of Angry Birds you are going to love this...

Thursday, 2 December 2010


When was the last time a piece of Marketing gave you chills? Well you would have to be a robot not to get excited by the latest piece of experiential by Ralph Lauren.

I have just spent the last 7 minutes aghast at the Ralph Lauren 4D Experience. I have seen this sort of thing before. But NEVER with such meticulous innovation and planning.

All in Glorious full screen HD picture and sound. (Please view in this format if at all possible...)

There are so many reasons to be impressed with this campaign aside from the obvious.

Here are my top three...

Firstly: Brands have a relatively short window to go get a season range ready for a regular Fashion show, let alone planning 4d integration into a static building so it looks flawless.

Secondly: Fashion Shows are deemed over the top by many with crazy themes and unwearable clothing. However they are about creating buzz and pushing the boundaries this serves to re-enforce the notion that creativity still exists within the fashion house itself and is at its core driving the mass market brands. How fitting then that digital innovation takes pride of place at Ralph Lauren.

Thirdly: This is an interesting take on content aimed primarily at the digital/Social Media environment. Sure, it makes a great live show for the critics and a great PR story for the traditional media. But where it really comes to life is within the Social Media environment. Its never been easier to express to the masses your love for a brand or for something a brand is responsible for. It works... you are digesting my opinion right now and whether or not you agree with it, your awareness of the brand has risen. Content like this mobilises genuine digital evangelists and arguably in marketing terms that is priceless.

Wavemetrix, have released some stats around this campaign:
  • Brand mentions
  • Products featured in the video (What the video is selling)
  • Social media content itself ie. people who arent so concerned with the evangelising about the brand but more the concept/video and its quality as an idea.
The chart below represents percentages of uplift in mentions and very much speaks for itself...

Wednesday, 1 December 2010


...OK not in reality but digitally and it appears Hollywoods top A-Listers are prepared to join her.

I love this idea. It needs no real explanation from me as the below video does it justice.

It says a lot about how far we have come with Social Media and its perceived value to celebrities as a liberation of their voice on one media outlet. Taking control back from the media so to speak... whether their respective Twitter accounts mean that much to to the average Joe is anyones guess and could be debated at length I'm sure.

What Could be quite interesting/funny however is some sort of rebellious campaign which allows the world public the opportunity to raise more money for World Aids Day to keep them digitally dead longer! I for one would love to watch that unfold!

Given the recent success of X Factors Wagner (HRH) and not forgetting the wonderful Rage Against The Machine For Number One campaign from last Christmas its well within the realms of possibility that this approach would in fact raise more money! (In Britain at least)

The only issue is that this may kill a few Celebrity egos in reality as well as digitally...