- FB Messages (The How and Why)
- Plans for the future (Plans for development, areas they will avoid)
- FB as enablers
- The culture within FB
- Apple/FB Music enabler (Will it ever happen?)
- Will facebook expand to the wider web - Opportunity to become an ad-network?
- Social Gaming
- Social Commerce
Thursday, 16 December 2010
WEB 2.0 SUMMIT 2010: "A Conversation with Mark Zuckerberg"
Thursday, 9 December 2010
97 SECONDS WITH KANYE WEST
Wednesday, 8 December 2010
ECCLESTONE MUGGING USED BY LUXURY BRAND HUBLOT

Via the BBC...
The battered face of Formula One boss Bernie Ecclestone features in a new advert for a Swiss company, whose watch was stolen from him in a mugging last month.
The 80-year-old was mugged by four people and also robbed of jewellery worth £200,000 ($315,000) in London.
The advert was an idea from Ecclestone himself who sent it to the firm.
The tag line quotes Ecclestone as saying: "See what people will do for a Hublot."
The watchmaker's chief executive Jean-Claude Biver said: "He told us, 'Please use it to make an advertising campaign because I want to show that I'm courageous.'
"I thought, 'Wow, this guy has some guts.'
"It is also a protestation against violence that we are all afraid of today."
The adverts will run for three days this week in British newspapers.
Bernie Ecclestone was taken to hospital after the mugging last month where he was treated for a minor head injury.
Whatever the point/goal of this campaign. Its certainly unique and disruptive... which is fine by me. Protesting against violence is one thing but I'm sure the crux of the matter is PR and ultimately sales.
In that respect its brave of a luxury brand to associate themselves with criminality in any respect - protest or otherwise. Interesting campaign, I will follow feedback closesly.
Tuesday, 7 December 2010
INFLUENCERS: THE DOCUMENTARY (FULL VERSION)
INFLUENCERS FULL VERSION (FR) from R+I creative on Vimeo.
A while ago I posted the trailer for Influencers. Above is the full version for your enjoyment...
Influencers is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
The film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience
Monday, 6 December 2010
ZUCKERBERG ON CBS 60 MINUTES
Friday, 3 December 2010
KICKSTART'ING' THE BEST NANO WATCHES AROUND

Kickstarter is the largest funding platform for creative projects in the world. Every month, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film,art,technology, design, food, publishing and other creative fields.
A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.
All or nothing funding. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.
Each and every project is the independent creation of someone like you. Projects are big and small, serious and whimsical, traditional and experimental. They’re inspiring, entertaining and unbelievably diverse. We hope you agree... Welcome to Kickstarter!
Thursday, 2 December 2010
THE GREATEST EXPERIENTIAL EVER? RALPH LAUREN 4D

When was the last time a piece of Marketing gave you chills? Well you would have to be a robot not to get excited by the latest piece of experiential by Ralph Lauren.
There are so many reasons to be impressed with this campaign aside from the obvious.
Thirdly: This is an interesting take on content aimed primarily at the digital/Social Media environment. Sure, it makes a great live show for the critics and a great PR story for the traditional media. But where it really comes to life is within the Social Media environment. Its never been easier to express to the masses your love for a brand or for something a brand is responsible for. It works... you are digesting my opinion right now and whether or not you agree with it, your awareness of the brand has risen. Content like this mobilises genuine digital evangelists and arguably in marketing terms that is priceless.
- Brand mentions
- Products featured in the video (What the video is selling)
- Social media content itself ie. people who arent so concerned with the evangelising about the brand but more the concept/video and its quality as an idea.