Tuesday, 16 November 2010

STEAK WIN BEST DIGITAL MEDIA STRATEGY

I am particularly pleased with this since it was our first big cross channel campaign with a Social Media objective. The team did good!

From Steaks UK Blog: Steakdigital.co.uk/blog

"We are very excited to announce that Steak won the sought after DADi award for ‘Best Digital Media Strategy’ for our work with Swiftcover.com and the ‘Summers’s Hottest Playlist’. Steak, also received a commendation for ‘Best Use of Organic Search’ for Virgin Holidays.

The ‘Summer’s Hottest Playlist’ campaign harnessed the passion of Swiftcover’s music-loving audience and sought to engage with its fans through a fun online campaign.

Car insurance isn’t something that usually sparks much excitement but with Swiftcover we tapped into the music festival spirit with a Facebook app and interactive challenge to social media fans to devise the “Summer’s Hottest Playlist”. The campaign worked in collaboration with top Absolute Radio DJs and Spotify. Facebook fans increased by 280% in a two-week period, and 22,000 people voted for the playlist.

We were also very pleased to receive recognition of our work with Virgin Holidays’ January Sale in SEO, where we beat our sales target by 168%!

So it’s smiles all round."

READ MORE ABOUT THE CAMPAIGN ITSELF HERE

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