Friday, 12 November 2010

FACEBOOK EMAIL - THE AOL KILLER?


Facebooks new ‘secret’ product to be announced on Monday is Facebook Email.

The big concern here (as there always is with a new Facebook announcement) is that Facebook Email will be the end of AOL Mail and potentially take a chunk of MSN Hotmail/Yahoo Mail. AOL is particularly concerned since a huge chunk of their overall traffic is made up of Email impressions (which to be honest have never converted well for me or my clients from a display sense).

I’m excited by this announcement since I’m a huge Facebook addict. For many people including myself, Facebook is their homepage. This is a natural evolutionary step for the platform and given the sheer size of the audience my feeling is that this will be a successful move in the long run.

I will certainly be opening an account.

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