Tuesday, 23 November 2010


Bang goes my LIFEBOOK idea... :p

Lovely piece of work from Perfect Fools/DDB Paris for Bouygues Telecom...

Siavosh Zabeti writes...

"Bouygues Telecom asked us to come up with an idea to launch their facebook platform.
They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke.
We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online.

So we created an app that could change that, and keep your facebook, in a book."

Wednesday, 17 November 2010


So, Facebook are the innovation monsters of the moment with expected gamechanger 'Messages' announced officially on Monday and the announcement that Facebook 'Credits' go on sale in Game and even Tesco supermarkets this week. We know that Social gaming shows no signs of slowing down and with over 50% of games (including Farmville - the most popular social game) adopting Facebook credits it would seem that Facebook are pioneering virtual to physical currency offering in its truest sense. Users will be able to spend credits in social environments to obtain virtual tools and power-ups in the gaming environment.

For me, here are some the more interesting thoughts:

Social to monetise Forresters ‘Young Teens’ classification:

Facebook have found a way to tap into the under 18 market effectively. This demographic are less likely to have access to credit or debit cards, yet according to Forrester, Young Teens will be the most active in the social space. Now school children can exchange their pocket money at the local Newsagent for Facebook credits as opposed to Panini football stickers (or WWF when I was but a lad!)

Facebook Connect:

In theory there is nothing to stop Facebook expanding their offering past virtual currency to real tangible physical goods. Stores like Levis are hugely integrated with connect already but still long for that REAL TANGIBLE BENEFIT then again doesn’t every brand in the social space…

Has FB connect for instance been one big plan to set up the most advanced virtual trading market the world has ever seen under the guise of encouraging brands to be ‘more social’…

OK, OK… maybe that’s a little deep but its interesting to think about…

Tuesday, 16 November 2010


I am particularly pleased with this since it was our first big cross channel campaign with a Social Media objective. The team did good!

From Steaks UK Blog: Steakdigital.co.uk/blog

"We are very excited to announce that Steak won the sought after DADi award for ‘Best Digital Media Strategy’ for our work with Swiftcover.com and the ‘Summers’s Hottest Playlist’. Steak, also received a commendation for ‘Best Use of Organic Search’ for Virgin Holidays.

The ‘Summer’s Hottest Playlist’ campaign harnessed the passion of Swiftcover’s music-loving audience and sought to engage with its fans through a fun online campaign.

Car insurance isn’t something that usually sparks much excitement but with Swiftcover we tapped into the music festival spirit with a Facebook app and interactive challenge to social media fans to devise the “Summer’s Hottest Playlist”. The campaign worked in collaboration with top Absolute Radio DJs and Spotify. Facebook fans increased by 280% in a two-week period, and 22,000 people voted for the playlist.

We were also very pleased to receive recognition of our work with Virgin Holidays’ January Sale in SEO, where we beat our sales target by 168%!

So it’s smiles all round."


Friday, 12 November 2010


Facebooks new ‘secret’ product to be announced on Monday is Facebook Email.

The big concern here (as there always is with a new Facebook announcement) is that Facebook Email will be the end of AOL Mail and potentially take a chunk of MSN Hotmail/Yahoo Mail. AOL is particularly concerned since a huge chunk of their overall traffic is made up of Email impressions (which to be honest have never converted well for me or my clients from a display sense).

I’m excited by this announcement since I’m a huge Facebook addict. For many people including myself, Facebook is their homepage. This is a natural evolutionary step for the platform and given the sheer size of the audience my feeling is that this will be a successful move in the long run.

I will certainly be opening an account.

Thursday, 11 November 2010


Have you ever thought about just how much you post on Facebook? I'm a Facebook addict and have upset many people with 'post overload' particularly on a Wednesday night when I am cringing at the apprentice - sharing my thoughts whilst rubbing my eyes...

I always look at old family pictures from times gone by when my parents were young and 'courting'. I find it fascinating as every older album progresses and tells a story...

Imagine being 65 years old and literally being able to track your life day by day seeing relationships come and go, your thoughts vent and disappear, friendships form...

I find it truely intriguing... I must keep in mind to start a business that crawls your Facebook profile and builds a: Life book 40 or so years from now...

Credit to Lynsey Galashan here at Steak for the above video


INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.

Facebook: http://www.facebook.com/influencersfilm

Music credits:
© Robert Glasper - No Worries / Blue Note records
© Passion Pit - The Reeling / Frenchkiss records

Credit to the talented Lisa Tasker

Wednesday, 10 November 2010

Tuesday, 9 November 2010

To be a leader...

A great quote:

If your actions inspire others to dream more, learn more, do more and become more,


Courtesy of @Partnerships09 Twitter

I subscribe to this...

Another genius theory from Armano...