Sunday, 31 January 2010


I'm a huge believer in using what your have to the full extent of your creativity. Advertising in its digital form is often considered to offer almost limitless boundary for creativity given the technology at our disposal.

This can be said of large takeovers or widgets or apps. But what about the simple formats - the formats we see every day. When was the last time a banner COMMANDED your attention?

Just because its simple doesn't mean it cant be effective. Marrying creative concept with delivery vehicle (in this case - the literal sense of the word)is crucial to success.

So when was the last time you saw a simple Bus wrap which took your breath away..?

This is a good way... (Via bbcicecream)

(The wrap illusion is so convincing it looks like a huge prop is actually attached to the bus. Apologies to anyone who feels patronised but I genuinely wasnt sure if everyone stumbling on this would get it at first glance! -including me)

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