Tuesday, 26 January 2010

Back with a bang... MySpace and Adidas Originals

OK so I havent blogged in a long time. Steak has been quite the hive of activity of late and whilst Twitter has been my main outlet my blog is looking lonely and bereft.

I thought I would come back with a bang citing two of my favourite campaigns of late from mySpace and Adidas. The common denominator here is that they both use Facebook Connect...I plan to post on this very soon.

MySpace:
http://www.myspace.com/fanvideo


This is the most impressive custom video viral I have ever seen. Personalised videos always impress... remember this from glue? http://aveaword.glueserv.com/ But the problem is that they have always looked choppy and well...fake. This was never an issue with the concept (which like Mini was almost always well planned out) but moreover it was an issue with the technology at the time.

Well fret no longer... give it a go. Log in with Facebook connect to witness the power...

Adidas Originals: Star Wars edition
http://www.adidas.com/campaigns/deathstar/content/Default.aspx?cc=en&site=size



Dear Adidas... you can do no wrong in my eyes... I am consistently impressed by your product innovation, your campaign concepts, your digital/social/guerrilla marketing endeavours and your holistic approach to communications which ties it all together. As a fan, you give me what I want and I love you for it.

Also check out... Adidas Video Viral: (Love the soundtrack)

(PS. Thanks to Kamil Yadallee over at MEC Global for sharing the links)

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