This can be said of large takeovers or widgets or apps. But what about the simple formats - the formats we see every day. When was the last time a banner COMMANDED your attention?
Just because its simple doesn't mean it cant be effective. Marrying creative concept with delivery vehicle (in this case - the literal sense of the word)is crucial to success.
So when was the last time you saw a simple Bus wrap which took your breath away..?
This is insane...in a good way... (Via bbcicecream)
(The wrap illusion is so convincing it looks like a huge prop is actually attached to the bus. Apologies to anyone who feels patronised but I genuinely wasnt sure if everyone stumbling on this would get it at first glance! -including me)