Monday, 28 September 2009

When advertising goes too far... DVLA, Castrol and Outdoor


When I initially heard about this I genuinely thought it was pretty genius.

Oil is pretty boring and lets face it anything innovative or clever usually gets my vote.

So I did have to catch myself on a little bit when I considered the full implications of this campaign and think about this more as a battle of Innovation vs Ethics. Just because you can do it doesnt mean you should.

Sometimes I feel the public can be a little over-sensitive about the data protection issue. For instance I never really understood the Fear Factor that Phorm raised within people. Maybe its because I'm pretty familiar with how behavioural targeting actually works but I just didnt get what the problem was. But thats for another day... In terms of this campaign however, its pretty obvious what the problem is here: its the sale of public data without their permission.

So unfortunately for me... Innovation 0 Ethics 1

Full Story here

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