Thursday, 24 September 2009

Louis Vuitton campaigns hailed as 'Digital Genius'

Anyone who knows me will remember I am a huge Louis Vuitton fan. For me it is the height of luxury meeting design and I am fortunate enough to own a couple of pieces.

What I like about LV is that they are not afraid to try new things. For one of the oldest most established fashion houses in the world that has got to be respected. (See QR code above)

So I wasnt too suprised to hear that New York Universitys Stern School of business hailed the brand as Digital Genius...

Im not sure some of these other luxury brands will be use to being defined as 'average' and 'feeble' but in the Luxury Vertical it seems some brands dabble while others just 'GET' Digital.

Download the full report here

See some excellent Louis Vuitton Digital Strategy here

All comments welcome.

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