Tuesday, 27 January 2009

Cadbury Eyebrows Dance...

This was first premiered during Big Brother. I will wait to see how this is recieved. Its certainly more endearing than 'Cadbury Trucks'. I do love the balloon though ;)

It will be interesting to see how this generates real ROI. WTS

Sunday, 25 January 2009

YouTube Streetfighter - Interactive game (Advertisement)

CLICK HERE: YouTube Streetfighter
(Make sure you select High Quality) ;)

Well it seems there is no end to the creativity of the 'Annotations' function of YouTube.

YouTube Streetfighter is a must see. It's a pretty cool use of the YouTubes flash core.

Its by no means polished, but thats more of a limitation of YouTube than the concepts creativity.

Since the entire game/video is stop motion animated with the very Toys it is advertising, the engaging element wins the battle over a traditional option.

Given the tools available, its an amazing and clever concept. As a Streefighter fan myself I was compelled to have a play. However I feel that this idea will also appeal to fans of quite simply: The 'Cool Factor'.

As a result the 4 Million Plays/Views Since published on the 15th of January 2009 will no doubt soar as the Viral/Cool Factor element takes effect.

For me, this is another example of a campaign that has chosen to embrace the very latest Digital trends over more traditional means with what would appear to be great success.

However for that success the means must justify the end. Streetfighter is just the sort of cult phenomenon that would sit confortably in this sort of campaign.

CLICK HERE: YouTube Streetfighter
(Make sure you select High Quality) ;)

Thursday, 22 January 2009

Interview with an AdWare Author

Sherri Davidoff is an independent security consultant based in Missoula, MT. She specializes in penetration testing, forensics, vulnerability assessments and incident response.

She recently interviewed Matt Knox, an Software designer for Direct Revenue. Direct revenue were famous for designing AdWare executed within Programs such as Kazaa.

Since contextual solutions have always been the most successful converting format for almost every campaign I have ever launched I found the interview very interesting reading.

The interview is conducted from a security based perspective rather than an advertising one. However from a Security viewpoint, the sheer potential of the software is nothing less than shocking.

Click Here: Interview with an AdWare Author: Philosecurity.com