Thursday, 11 September 2008

My Campaigns: Design Icons

Design Icons has been undoubtedly one of my most favorite campaigns to date here at TBG London.

It has certainly been the most innovative.

We were tasked with engaging Harrods with a new audience of younger, design–conscious, London-based opinion formers whose view of Harrods was perhaps rather out-of-date, and encourage them to participate in the Design Icons season of promotional activity.

It combined many of my passions: Innovation, Design, Web 2.0 and Fashion with Vivienne Westwood as a keynote speaker.

I dipped my toe into the world of a 360 campaign and I liked it.

The Design Icons Campaign involved converging, facebook, Youtube and Twitter technology with Mobile in the form of QR Codes.


This for me was a fantastic achievement as we were responsible for making Harrods the first UK retailer to trial QR Code Technology. Although QR codes failed to be readily adapted by the British public and indeed the London Harrods audience, this venture was well received by Mobile enthusiasts at large and was hailed as a great leap not only for the Client but the technology as a whole in the UK.

Responsibilities:

Strategy
Planning/Buying
Campaign Management

Resources:
http://designicons.harrods.com/
http://Facebook Group: Design Icons
http://Myspace.com/designicons
http://Twitter.com/designicons

Media:
http://technology.timesonline.co.uk/tol/news/tech_and_web/article3760049.ece
http://www.google.co.uk/search?hl=en&q=qr+codes+harrods&btnG=Google+Search&meta=

Read the full Campaign Summary on the TBG website: http://www.tbglondon.com/work/case-studies/case-study-harrods-design-icons/

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