Thursday, 25 September 2008

Diesel XXX MY Favourite Viral of 2008
(View with caution)


I toyed with posting this for a while... I got it today and I think its going to be cult.

Everyones going to have their opinion. Some are going to think this is in poor taste. Others are going to see this as a shrewd peice of marketing. Note the subtle brand references throughout.

I keep saying it every time I see lame or obvious viral attempts. If you want us to watch, give us value through branded content. It cant shout too loudly and it cant be so cheesey that I see straight through to the sales message.

This viral doesnt pretend to be something its not. The creators are just trying to make me laugh. They succeeded.

They are subtle. They leave breadcrumbs...




...This has a positive effect...

They make me laugh/entertain me so I want to know who is responsible and what this is about. Furthermore I want to tell my friends. Also, me being an Ad-Geek I get a kick out of spotting the marketing message and showing it to my friends. (LOOK OUT FOR THE DATE) ;P

So, am I wrong? is this merely a cheap laugh? Could "anyone do that" ? Or is it much cleverer than that? my feeling is the latter...

This got me thinking about virals again. Breadcrumbs...

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