Friday, 9 March 2012

SOCIAL CRM AGENCY - WHAT DOES IT DO? - TESTIFY DIGITAL



I wanted to share with you our new corporate video. "We're not a Social Media agency, we are are a Social CRM agency" is something you'll hear Mark and I say alot. In response, "What does a Social CRM agency do then?" Is something I might hear you say alot! It reminds me of 4 years ago, when I set up the Social media department at my previous agency with nothing but a desk, a phone and a laptop.

People agency side and otherwise would often imply that social media as a discipline was a bit of a joke. I'd be lying if I said that didn't fuel a certain fire in me at the time. I always believed that marketing should adapt to the media that the audience chose to consume. I'd read Seth Godin, Malcom Gladwell and followed David Armano for years and was convinced they were on to something.

4 Years on, not only are disciplines such as SEO and Display, basing a considerable amount (if not all in some cases) of their strategy within Social Channels, they're struggling to accept that firing a certain amount of crap (budget) against a theoretical wall (the audience) and hoping for the best will no longer cut it. It no longer cuts it with the audience (you're on their turf now you're going to have to earn their attention) and it certainly no longer cuts it with the client.

The client demands more from their social media campaign. You've built an audience for them (Obviously very important!) but now what? what can you tell them about that living breathing hub of individuals that have let you into their private digital real estate on Facebook, Twitter or otherwise? They are not only the audience they are customers or at least have the potential to be.

How does it effect the bottom line? Hopefully, our new video goes some way to outlining the potential. As a Social CRM agency, we work with our clients every day to answer those questions. We help turn communities to customers.

THE COSMETIC SURGERY INDUSTRY ENTERS THE COMPARISON CULTURE WITH COMPAREMYSURGERY.COM



In a internet age where the consumer makes the rules, comparison engines have become the norm. It's normal for us to compare utilities, bank loans, credit cards - pretty much anything!

The Cosmetic surgery industry is one of the fastest growing in the UK if Google trends is anything to go by. However in terms of comparison options, its pretty archaic. Many so called cosmetic surgery comparison sites are nothing more than lead generators with a static form which is then sold on to the highest bidder.

Comparemysurgery.com
is the only true cosmetic surgery comparison site I am aware of which allows patients to actively compare rates, clinics and procedures - all on one platform.

It also comes with reams of content outlining the risks of cosmetic surgery, the benefits, and the things to ask your consultant.

The site has a very 'social' feel, in that there is clearly a large focus on reviews and opinions. Its in its early days so these have yet to be fully populated, but great to see, if not essential for a decision of this important.

Those who know me will know about my involvement in this project. Its a joy to work on because I see it as a true game changer for the industry. Whatever your opinion on cosmetic surgery procedures, an informative impartial comparison site was long overdue.

Thursday, 5 January 2012

TESTIFY THE SOCIAL CRM AGENCY X FACTOR 2011 FULL STUDY

Social CRM Agency Testify takes a look at 2011’s X Factor show and how it was possible to predict outcomes of the show such as the bottom two. Lots of other interesting trends and stats included around the show week on week too...

Tuesday, 13 December 2011

"IT TOOK ME FOUR YEARS TO PAINT LIKE RAPHAEL AND A LIFETIME TO PAINT LIKE A CHILD" - PABLO PICASSO

I had to share these images from Dave DeVries and his project 'The Monster Engine'. The project has apparently been in circulation since 2005 but I came across it in the Metro Newspaper late last week. Picasso is known for numerous quotes but the "Paint like a child" quote always stood out for me. When I thought of it, some of the most famous modern artists like Picasso and Miro had this sort of colorful/playful innocence. Whilst I am not predicting 'McKenna Royce aged 6' as the next Miro, I do think DeVries offers a window into the mind of a child and its pretty cool...



monsters


Thursday, 8 December 2011

SOCIAL CRM AGENCY TESTIFY REPORTS ON YODELS SOCIAL CRM STRATEGY

Full report from Testify the London based Social CRM Agency on the problems faced by Amazon and Yodel in the run up to Christmas. The public have not been shy about making their feelings felt and as the study below demonstrates, this has disastrous consequences for brands without a Social CRM strategy in place. Via the Wall.






Tuesday, 8 November 2011

GRAFFITI GOES 'SOCIAL' AT THE X FACTOR STUDIOS

On visiting the XFactor studios this week with Testifydigital.com (more on that soon) I couldn't help but notice the amount of growing graffiti on the walls outside.

What was more interesting however was the nature of the fan scrawl on the surrounding area. Declarations of love for Frankie Cocozza (&Co.) come not only with Twitter handles but even personal BBM Pins.

Is this a bit of fun or is this is a simple illustration of just how ingrained social media is becoming within modern society? Moreover, its important to consider that this is the next generation of consumer growing up in a time when social media/technology is not an 'evolution' but a way of life.

Sometimes its the simple things that can be the most telling.

Twitter Handles...

Blackberry Pins...

Tuesday, 25 October 2011

SETH GODIN ON 'BUYING' EARNED MEDIA (AMEN)


"The term has been around since 1988, but it's not truly understood by many.

You can't buy earned media.

It doesn't arrive on schedule.

Earned media isn't free media, because the amount of time and energy and risk you have to expend to get it is hardly free.

It's like all the other things we earn. It is worth more precisely because you cannot simply command it to comply.

[An aside: throughout the history of advertising, ad agencies have rarely, if ever, bought ads for themselves. Worth noting that those that would seek to help you generate earned media are much better at taking their own advice."]


Via Seths Awesome Blog

My 2 cents...

It's always a struggle selling the 'concept' of earned media in to clients. We all do it, we have all experienced it. When a brand offers such a good product or service, we are compelled to tell others ans when others recommend, it is likely to effect our decision making process. But in a world where paying for 'reach' is the norm, things like influence and engagement are sometimes expected to be a consequence of awareness. Not so.

As consumers Social media technology offers us all a platform of influence. We are no longer voices in the wilderness. We all now have the potential to be media outlets in our own right. Whilst buying earned media is somewhat of an oxymoron it IS possible to stimulate earned media by activating and empowering brand advocates. At Testify we have found brand engagement to be much more pro-longed and valuable in terms of conversion when traffic is generated from an advocate as opposed to more traditional paid channels. In fact in many instances we have generated traffic and Facebook Likes for our clients with no paid media whatsoever...

Wednesday, 19 October 2011

6 QUESTIONS WITH AJAZ AHMED FOUNDER OF AKQA


AKQA is widely renowned as one of the most respected agencies in the industry and with a HUGE trophy cabinet for campaigns with brands such as Nike (Trainer/Grid) and Fiat (Eco-Drive) it's easy to see why. Founder Ajaz Ahmed offers his view of the industry where it is, where it has been and where its going. Enjoy.

Monday, 5 September 2011

TESTIFY MOBO FACEBOOK VOTING APPLICATION DOUBLES FACEBOOK COMMUNITY IN UNDER 24 HOURS


At Testify, we love pushing the boundaries. We always aim to make an impact and actively seek brands with similar ambitions. Having met Kanya King MBE (founder of the MOBO awards) and Henk Elzenga (Director) over a year ago, it was clear then that they were keen to explore ways to solidly integrate digital into the wider the MOBO strategy.

Testify actively approached MOBO with the idea of a new way to vote that truly activates and empowers the fan base of each nominee in an open race to the finish line live on Facebook. Conception, design and some nifty Facebook coding from Zoocha saw us go live at 8pm on Wednesday the 31st of August.

We are over the moon with results so far. Our strategy doubled the MOBO community within 24 hours and has almost tripled the community at the time of writing this post. Mark and I founded Testify to create great campaigns and we are proud to add this one to the growing list with Passion, Innovation and Accountability.

See the campaign in action here: Facebook.com/moboofficial

Read full overview on Testiys website HERE

If your brand requires a similar campaign strategy contact Testify:
http://testifydigital.com
Email: enquiries@testifydigital.com

Look out for Testify in next months issue of MOBO Magazine!